Lead Development Manager

Job Title: Lead Development Manager

Department: Marketing

Level: Intermediate/Senior

Location: Richmond Hill, Head Office.


We need someone who has the experience to train our ADR team to handle objections and roadblocks on the phone, someone who is creative in coming up with ideas for a next touch, really someone who has managed an inside sales team.

We are working with targeted accounts, that sales person needs to be able to profile our accounts and ensure that we have the right number of contacts for each account to properly sell Cirba.

A part of this job is reporting. This is where some marketing background helps.

Our client is looking for a Lead Development Manager to build a pipeline of sales-ready leads and qualified opportunities. This is a high impact role responsible for driving the programs and resources required to convert inbound leads and ensure the performance of outbound programs. This person will play an integral role, bringing together sales and marketing teams along with third party vendors to define and execute integrated programs.

This person will report to the SVP, Marketing.


Manage outbound telemarketing resources to deliver qualified leads and early stage sales opportunities to exceed quarterly quotas
Lead the communications and partnership between sales and marketing teams to ensure alignment with activities and priorities
Partner with sales to identify top prospects and develop strategies for penetrating accounts
Work with marketing programs team to help drive lead generation and nurture programs that generate responses within existing pool of prospects and target accounts
Drive CRM data stewardship, ensuring integrity lead data and opportunities
Interrogate and measure all sources of inbound leads and outbound lead generation activities, reporting on outcomes and success by marketing programs and target accounts

Minimum 5+ years’ experience in field, demand generation or campaign marketing role in a high-tech B2B software organization
Knowledge of best practices in B2B demand generation, marketing automation and lead conversion, nurturing management
Experience with inside sales, account development and telemarketing practices
Strong analytical and quantitative capability to determine program effectiveness, ROI, forecasting
Proficient with MS Word, Excel, PowerPoint and Salesforce.com
Demonstrated program management and marketing reporting experience
Makes suggestions for improving work processes
Nice to have:

Experience with virtualization technologies would be an asset but not required.
Degree or diploma in Sales or Marketing or a related field is strongly preferred
Personal Attributes:

Ability to think strategically, but also have exceptional attention to detail
Thrives on working in a fast paced environment enabling them to handle multiple priorities, commitments and projects.
Works independently and actively seeks guidance to improve performance.
Contributes as a team member and takes responsibility for own work commitments.

  1. (required)
  2. (valid email required)